This Is What We Tell Contractors When They Ask Us About Truck Wraps
A good truck wrap can get people interested enough in your brand to get on your EPP sales system website. Bad ones will waste your money and turn people away.
In this post, you can find our 5 laws of truck wraps. You can also discover what makes truck wraps good and bad.
Time To Wrap It!
“We finally have the truck, so now we have to wrap it!” says Mike.
Jennifer grins. “Yeah, it is! What are you thinking design-wise and stuff?” Mike pauses. “Well, you know, the normal stuff. Logo, info, design…”
“So you have no real plan,” answers Jennifer. Mike nods, rubbing the back of his neck. “I’m an artist but not, you know, an artsy one.” Jennifer nods. “Me either. Let’s see if that one blog for contractors can help again. You know, the one that first told us what an EPP sales system website is and does,” she suggests.
“That’s a great idea!” says Mike excitedly, taking out his phone. He starts searching through Google when he stumbles upon this:
The 5 Laws Of Truck Wraps
- Less and larger text. People aren’t going to have a lot of time to look at your truck when they’re driving. The easier it is to read, and the less there is, the better.
- Wraps don’t sell. The wrap is only to pique their interest enough to get them to visit your website or contact you.
- Have a tagline. This will get your message and what you do across and grab interest quickly.
- Use the highest-quality photos. You’re trying to attract high-end clients and they don’t want to work with someone whose truck wrap is low-quality.
- Go all the way. Wrap the whole thing! Half-assing a wrap may make people think you’ll half-ass the job. Plus it’s not as eye-catching.
Bad Truck Wraps
A bad truck wrap will waste your money. People won’t see a bad truck wrap and want to work with you. In fact, it may cause them to NOT want to work with you.
Here’s what makes a bad truck wrap:
- Too much text
- No relevant pictures
- Too minimalist with design (not eye-catching)
- Hard to read phone numbers or text
- Looks cheap
Great Truck Wraps
A great truck wrap will get people interested enough in your brand to check you out! You can use these rules to create a kickass wrap that’ll impress anyone.
Here’s what makes a great truck wrap:
- Draws people’s eyes
- Big focal point
- Clear, limited calls to action (point them toward your EPP sales system website!)
- Wrap covers most of the truck
- Easy to read from a distance
- Simple and friendly design. This is so you seem friendly. Homeowners want to work with friendly people and are more okay with friendly people coming into their space
- Large logo
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“Now that we have some guidelines we can get an awesome truck wrap that’ll get people interested in us!” says Mike happily. Jennifer smiles. “And we can help change even more people’s lives! Let’s see what else this blog has to offer.”